World Usability Day 2011: Making Social Media Work For You

We’re glad to announce Michigan State University will hold their seventh World Usability Day event, Making Social Media Work For You, on November 10, 2011 in East Lansing, Michigan. This year’s event focuses on the usability of social media and social networking, and the role they play in website and product development.

Speakers and Topics

  • Return on Investment of Social Media: Marcel Santilli, Social Media and Marketing Strategist, IBM
  • Usability and Social Media Design: Mary Henige, Director of Social Media & Digital Communications, General Motors
  • The Adventures of @DMC_Julian: How a Hospital System Uses Social Media to Reach People: Julian Bond, Social Media/Marketing Manager, Detroit Medical Center
  • Using Social Media in the Research & Development of Products: Betsy Weber, Chief Evangelist, TechSmith
  • Usable Social Media Analytics: Making Sense of Metrics (Workshop): Constantinos Coursaris, Assistant Professor, Michigan State University

World Usability Day

World Usability Day is the largest gathering of industry professionals, world-class academics, government leaders, and students facilitating the progression of usability, user experience, and user-centered design. Last year, 150 events in more than 40 countries celebrated World Usability Day.


  • Date: Thursday, November 10, 2011
  • Time: 8:30am to 3:00pm (speakers, lunch and workshop)
  • Registration: 8:30am
  • Morning program begins: 9:00am
  • Afternoon workshop: 1:30pm to 3:00pm
  • Cost: $30 (includes lunch)
  • Location: Michigan State University Union, East Lansing, Michigan

Register online at the Michigan State University website. (You’ll need to Click “Add to Shopping Cart” and then “Check out.”) Michigan State University employees can login with their MSU ID. Non-MSU employees must click on the “Account Creation” link and follow the instructions to continue.

Questions about the registration process? Contact JoDee Fortino or call at 517-353-8977.

Internet User Experience 2011

Internet User Experience 2011 Conference
October 10-13, 2011
Ann Arbor, MI

The Michigan UPA is proud to co-sponsor the seventh annual Internet User Experience conference. This conference has grown every year and has now captured international attention. Come and participate as world-reknowned speakers and trainers cover aspects of web site design and strategy, including usability, marketing, branding, social media, mobile, and more. Tutorials will be offered on designing the mobile experience, personas, storyboarding, web analytics, and more.

Here are a few highlights:

  • Keynote talks by Susan Weinschenk, Peter Morville, and Dave Mitropoulos-Rundus.
  • Presentations and panel sessions.
  • Optional training tutorials will be offered before the conference.
  • Gala reception Tuesday October 11th at 5:00pm
  • Student poster session.
  • Third annual IUE Pub Crawl on Wednesday evening October 12th.
  • Exhibits and Bookseller.
  • Raffles and giveaways.


Registration for this conference is now open.


If you are interested in marketing your company, organization, or products, recruiting, or simply supporting this conference, review the numerous sponsor, exhibit, and recruiting opportunities available on the web site.

UPA 2011 Conference

UPA 2011, the annual Usability Professionals’ Association conference, was in Atlanta this year. It was well attended and full of excellent presentations and workshops, including a short talk from our current Michigan UPA president, Mike Beasley.

He spoke at one of the three Ignite sessions, which consisted of five-minute talks on a variety of subjects. Mike chose to speak on “What User Experience Professionals Can Learn From Cats.” It was a well-received presentation, although it was unclear whether it was because the advice was sound or because of the cat pictures.

Credibility 2.0: How Users Assess Credibility in the Participatory Web Environment

May 25, 2011

Join the Michigan CHI on May 25th for a discussion of how people evaluate the credibility of information online. Professor Soo Young Rieh of the University of Michigan’s School of Information will share her latest research on the Credibility 2.0 project which examines people’s credibility judgments within the context of their use of various types of Web 2.0 tools while engaging in diverse online activities.

Through this project, she is investigating questions such as:

  • How do people decide where to start when trying to find information?
  • How do people decide whether or not they can trust information?
  • What heuristics do people employ when evaluating the credibility of information?
  • How are people’s Web 2.0 activities related to their levels of trust and satisfaction?
  • To what extent do people rely on credibility heuristics when they use content from Web 2.0 sites?

The event will be held 6:30pm to 8:30pm in the Ehrlicher Room at the University of Michigan’s School of Information. More details and registration at the Michigan CHI website.

Agile and Beyond Conference

Thanks to our partnership and support, MIUPA members have been offered a discount to attend the second Agile and Beyond Conference, to be held March 12, 2011 at the Conference and Event Center in Dearborn, Michigan.

Agile and Beyond Conference

Mary Poppendieck, noted author on lean software development, is the morning keynote speaker and David Hussman, well-known Agile Coach, provides the closing keynote address.

The conference features breakout sessions, lunch and workshops featuring regional experts on a variety of relevant topics. In addition, Tom Kubit will facilitate Open Space meetings throughout the day for impromptu discussion. The conference wraps up with a panel discussion featuring Poppendieck and Hussman.

Check out the complete list of conference presenters andsessions. Register before January 31 for a significant discount. Use the discount code “MiUPA” when you register (note: the discount code is case-sensitive).

This looks to be a great event! It’s not often we have conferences of this type that are held locally.