Credibility 2.0: How Users Assess Credibility in the Participatory Web Environment

May 25, 2011

Join the Michigan CHI on May 25th for a discussion of how people evaluate the credibility of information online. Professor Soo Young Rieh of the University of Michigan’s School of Information will share her latest research on the Credibility 2.0 project which examines people’s credibility judgments within the context of their use of various types of Web 2.0 tools while engaging in diverse online activities.

Through this project, she is investigating questions such as:

  • How do people decide where to start when trying to find information?
  • How do people decide whether or not they can trust information?
  • What heuristics do people employ when evaluating the credibility of information?
  • How are people’s Web 2.0 activities related to their levels of trust and satisfaction?
  • To what extent do people rely on credibility heuristics when they use content from Web 2.0 sites?

The event will be held 6:30pm to 8:30pm in the Ehrlicher Room at the University of Michigan’s School of Information. More details and registration at the Michigan CHI website.

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