Campbell-Ewald is looking for a Senior-level Interactive Content Strategist to create content strategy deliverables (content audits, gap analyses, style guides, content migration plans, governance models, publishing workflows, etc.) across the project lifecycle.
As a key member of our Interactive Strategy team, you will collaborate closely with our Information Architecture team, as well as people from our Creative, Strategy, Social Media, and Client Technology groups to define the content needs of web sites, emails, social profiles, and digital/mobile applications we create.
Responsibilities
- Developing content strategies based on client business objectives and user needs
- Determining projects’ overall content requirements and potential content sources
- Developing innovative solutions for content presentation, including content management, workflow, maintenance, and optimization
- Recommending and planning for content delivery across appropriate channels
- Working with client to enhance, edit and reformat legacy and newly created content
- Ensuring content conforms to Search Engine Optimization best practices
- Setting guidelines for the editorial tone, style, and voice of all content
- Develop and manage content governance models, including processes and dependencies such as key roles (e.g. author, editor, approver, reviewer etc.) and responsibilities per role
- Author and deliver presentation of key findings to Account Services and clients
Qualifications
- Demonstrated ability to lead content strategy across the entire web development process
- Thorough understanding of how to communicate effectively in a digital environment
- Expert level attention to detail
- Excellent oral and written communication and presentation skills
- Experience in client services and negotiating business decisions
- High tolerance for ambiguity matched only by your desire to organize it
Preferred Qualifications
- Five+ years experience in creating/writing content for Web or other digital media (interactive or marketing agency experience preferred)
- Degree in related field, such as English, journalism, technical writing, or library science
- Previous experience in professional print, digital or broadcast media
- Experience with content management systems, digital asset management, databases and SEO best practices
- Expertise (at minimum working knowledge) of digital public relations and social media best practices
- Mad skillz with OmniGraffle/Visio, Keynote/PowerPoint, Excel/Numbers, and analytics suites
For more information and to apply, please visit the online posting.</p
At our April 21, 2011 meeting, Michigan UPA welcomed Marta Strickland, Innovation Director at 
Marta Strickland spends her days at 
Kevin has operated his own agency for more than 13 years. Formerly called Acorn Creative, his new agency (Flock Marketing) is a Lansing-based digital interactive, brand and social media marketing agency. In addition to creating websites for notable brands such as the California GOP, Stock Liquors, Culinary Institute of America, and working on projects with firms like Novell and the Federal Reserve Bank, he and his staff have racked up quite a few accolades along the way;
Michigan UXPA 