Beyond the Heat-map: The Future of Eye Tracking

Jon West, Director of Marketing and Opportunities for LC Technologies, Fairfax, Virginia

Tuesday, January 14, 6:00pm
Cengage Learning
27500 Drake Road
Farmington Hills, MI, 48331

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Come to see, touch, and learn about/or get updated on eye tracking. The speaker will cover the evolution and current state of eye-tracking technology; its broad uses, which include medical, usability, and market research; and predictions for the future with robots, cell phones, and other devices.

Perhaps the most important reason eye tracking will play an ever more crucial role in human computer interactions is that our eye activity is driven by subconscious processes in our brain. By providing insights into cognitive brain activity, monitoring eye movements has significant potential to help programs interact with people in a more natural way.

About the Speaker

Jon West is the Director of Marketing and Opportunities for LC Technologies located in Fairfax, Virginia. Over the last decade, Jon has directed company development efforts for several companies in the Washington, DC, area, ranging from financial investment firms to high-tech engineering companies.

LC Technologies is passionate about building the world’s best eye-tracking hardware and software solutions. Founded in 1986 with the goal of creating an unobtrusive human-computer interface that will revolutionize the way humans interact with computers and devices, LC now operates in 40 countries. Their eye-tracking systems are hands-off, unobtrusive, remote human-computer interfaces that provide highly accurate gazepoint prediction.

Schedule

6:00pm Food, networking, and eye-tracker demo/hands-on
6:50pm Opening remarks and announcements
7:00pm Presentation
7:50pm Q&A and more demos

Cost

UxPA, CHI, and STC members $10.00
Full-time nonworking students $5.00
All Others $15.00

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This event is brought to you by:
The Michigan Chapter of UxPA
The Michigan Chapter of ACM SIGCHI
The Southeastern Michigan Chapter of STC

Michigan CHI, UxPA, and STC Holiday Mixer

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(Eat, drink, network, mingle, and learn how to make better Wireframes)

When: Tuesday December 10, 6:00 –9:00 PM

Where: Conor O’Neill’s Irish Pub and Restaurant
318 South Main St., Ann Arbor, Michigan 48104
Map

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Schedule

6:00 – Check in / Eat, Drink, Network and Mingle  (Light hors d’oeuvres will be served)
7:00 – Presentation
8:00 – Eat, Drink, Network and Mingle (yes…more!)
9:00 – Supposed to be done (but you may stay much longer if you like)

Presentation

3 Ridiculously Simple Weird Old Tricks for Making Better Wireframes
In this short talk, a veteran shares his tips on how to make good wireframes with techniques that transcend the tools. Regardless of whether you are using Axure or a whiteboard, there are important best practices to follow when it comes to the process of communicating your design ideas as a wireframe. Along the way he’ll also talk about why he votes “no” on the question of “are wireframes dead?” which has been posed in many articles and conferences over the years.

About the Speaker

Chris Farnum has been doing IA and UX design for 15+ years. In 2009, he (re)joined the UX team at ProQuest, where he is part of an Agile user experience team designing the ProQuest search interface. Formerly, Chris was a Senior Information Architect at Enlighten, where he collaborated with multidisciplinary teams to create meaningful user experiences for brand sites such as TCS and Pittsburgh Paints. Chris got his start as an IA at Argus Associates after working as a reference librarian in a public library.

Brought to you by

The Michigan Chapters of ACM SIGCHI and UxPA, and the Southeastern Michigan Chapter of STC

Registration

We encourage you to preregister for this event to ensure smooth check-in and quick access to all of the festivities of the evening.

Register NOW!

World Usability Day 2013: 3 Events in Michigan!

World Usability Day is the largest gathering of industry professionals,world-class academics, government leaders, and students facilitating the progression of usability, user experience, and user-centered design. In 2012, the World Usability Day community held over 150 events in more than 40 countries. During the last five years, over 1,500 conference participants from all parts of North America representing industry, government, and academia have attended the annual event at Michigan State University.

This year’s theme is healthcare: collaborating for better systems. The importance of user-centered design in healthcare is truly life or death. Whether it’s new medical devices or technologies; drug research, patient forms or medical record sharing; emergency disaster planning or increasing the functionality of hospitals and everyday healthcare delivery, everyone is affected in some way by the intersection of usability in healthcare.

We are happy to promote 3 amazing events to celebrate World Usability Day 2013, right here in Michigan.

“World Usability Day 2013”

Hosted by Michigan State University Usability/Accessibility Research and Consulting.

Michigan State University’s World Usability Day event will cover usability and accessibility topics relevant for IT and UX professionals. There will be a range of great speakers presenting on a number of topics:

Top 10 Healthcare Usability Myths Debunked!
Lorraine Chapman, Director, Health UX, Macadamian

Behind the Curtain: Content and Design Issues in the Online Privacy Policies of Internet-Focused Organizations
Anna Langhorne, Assistant Professor, University of Dayton

A Web for Everyone: Accessibility as a Design Challenge
Whitney Quesenbery, Co-Director, Center for Civic Design; Independent Researcher, WQusability

TBD
Bill Hart-Davidson, Associate Professor, Michigan State University

Registration details

Date:       Thursday, November 14, 2013
Time:       8:30 AM to 12:00 PM   (1:00-3:00PM — Tours of the UARC (Kellogg Center))
Cost:       $20
Location:   Michigan State University Union, Ballroom, East Lansing, Michigan
Register at: http://events.outreach.msu.edu/wud2013.

 

“World Usability Day in the ‘D’ (Detroit)”

Brought to you by The Michigan Chapter of ACM SIGCHI, The Southeastern Michigan Chapter of STC, and The Michigan UxPA

Crescendo-ing…er …“Crash-scendo-ing”…in early October.
Dave Mitropoulos-Rundus, User Experience Architect at Quicken Loans, Principal of Clear Usability, LLC, and Director of the annual Internet User Experience conference.

This talk will focus on the usability aspects of heathcare.gov. Attendees will walk away with not only a deep understanding of what did and did not work with the site as it rolled out in early October, but with recommendations relevant to anyone who is a stakeholder for a company or organization who needs their website and other customer touch points to be inviting and promote successful use for a very broad range of visitors.

Registration details

Date:       Thursday, November 14, 2013
Time:       9:00 AM to 10:30 AM
Cost:       $5, please pre-register online no later than 6:00pm on Tuesday November 12, 2013
Location:   15th Floor Auditorium, Compuware building (1050 Woodward Ave. (or One Campus Martius)Detroit, MI 48226)
Register at: http://guestlistapp.com/events/207210

Get more information about the speaker, registration, or parking.

 

“World Usability Day Detroit”

Brought to you by the Detroit User Experience Group

Speakers and Topics:

Connecting the Dots Using Content Strategy: Making Health Insurance Easy
Jeff Greer, Content Strategist at Blue Cross and Blue Shield of Michigan

How To Infuse Your Medical User Interface With Pure Sweetness.
Steve Tengler, User Experience Director at Altia, Inc.

Registration details

Date:       Thursday, November 14, 2013
Time:       6:30 PM to 8:00 PM
Cost:       $5, pre-registration only
Location:   Grand Circus (1570 Woodward Avenue, Detroit, MI)
Register at: http://www.meetup.com/Detroit-User-Experience/events/145783222/

Ignite UX Michigan

This event is free and you do not need to register

Conor O’Neill’s Irish Pub and Restaurant, 318 South Main St., Ann Arbor, Michigan
Thursday, October 24, 6pm

Ignite UX Michigan will feature 16 speakers giving short talks on a variety of user experience-themed topics including:
• Usability
• Accessibility
• Information architecture
• Analytics
• Interaction design

Ignite UX Michigan is a great opportunity to gain a breadth of UX knowledge from a wide variety of speakers. For the full lineup of speakers, please visit http://ignite.user-experience.org/speakers/

The event starts at 6:00 PM with an hour of networking and mingling, followed by a block of talks at 7:00 and at 8:00. Light hors d’oeuvres will be served.More information is available at http://ignite.user-experience.org/where-and-when-is-ignite-ux/

This event is organized in partnership with Michigan UPA, Michigan CHI, and UX Toledo Region, and sponsored by:
• Cengage Learning
• ForeSee
• Quicken Loans
• TecEd
• University of Michigan School of Information

Call for Speakers: Ignite UX Michigan

Does the thought of getting up in front of an audience and giving a talk interest you? This is your opportunity! Ignite UX Michigan is looking for speakers.

Ignite UX Michigan is a single evening of 16 talks in the Ignite format: 5 minutes and 20 slides. This format means that the talks will have to be lively and to-the-point—a perfect opportunity to practice your skills if you are new to speaking or to gather your thoughts about a UX-related topic that’s been on your mind. It will be held at Conor O’Neill’s Irish Pub & Restaurant in Ann Arbor on October 24, 2013.

Topics can be anything that fit broadly into user experience, including topics related to information architecture, usability, user research, web analytics, UX strategy, and more. Although speakers are encouraged to have fun, talks should have an underlying serious or thought-provoking message.

To submit a talk, please send the following to ignite at user-experience.org:

  • The title of your talk
  • A 140 character description of what your talk is about

The deadline is September 12th. Talks will be selected by a panel of volunteers (and to volunteer, please contact ignite at user-experience.org).

Michigan UPA is proud to be a partner in organizing Ignite UX Michigan.