Optimizing User Experience Across Devices with Responsive Web Design

ProQuest, 789 E. Eisenhower Parkway, Ann Arbor, MI 48108

Thursday, November 1, 6pm

Missed the event? See the slides.

With the extremely fast rise in the use of mobile devices in recent years, companies are starting to realize that ignoring mobile web users is no longer an option. Many have chosen to provide a stripped-down version of their desktop site to mobile users, on the assumption that mobile users only want or need to use a small subset of the features available to desktop users.

But as more and more people are turning to mobile as their primary or only means of accessing the web, it’s becoming apparent that mobile users’ needs aren’t so straightforward. At the same time, attempts to create a simplified mobile version of a website often make it clear that the full desktop site is too complicated, cluttered, and difficult to navigate.

However, there is a solution. By designing from a mobile-first perspective, and using responsive web design to create a site that responds to the device on which it’s being viewed, you can provide all users with a quality experience across screen sizes and devices, without having to create and maintain separate websites.

About Our Speaker

Clarissa Peterson is a freelance web designer and user experience consultant, specializing in mobile strategy and responsive design.

Before setting out on her own, she spent 10 years working for various nonprofit organizations and government agencies, doing everything from front-end development and user experience design to content strategy, online marketing, and project management. With this diverse set of skills, she is able to blend an innate ability to see how things could work better with the solid technical background needed to turn ideas into reality.


Thursday, November 1
6:00 PM — Networking
6:45 PM — Announcements
7:00 PM — Speaker
8:30 PM — Wrap up and more networking


ProQuest, Ann Arbor

Google Map


Current students $5
Usability Professionals’ Association members $10
All others $20


Register online at Guestlist so we know who’s coming and how to plan for refreshments. We’ll also take payment (cash or check) at the door. Questions? E-mail events {at} michiganupa dot org.