How Understanding the Business around User Experience Design Will Make You Better at the Business of User Experience Design

WorkForce Software, 38705 Seven Mile Road, Suite 300, Livonia, MI 48152

Tuesday, June 19, 6pm

As the profession of User Experience Design has evolved it has become more specialized, more effective, and more complicated. This complexity has made it more difficult for designers to communicate with those outside of their discipline. Using examples pulled straight from the business world, Patrick talks about how to bridge that gap and effectively communicate the value of design in a language that project stakeholders and business owners can understand. By repurposing a ‘revolutionary’ strategic business tool, Porter’s Five Forces, he also provides designers with a framework for better understanding the business landscape and making an impact on the bottom line.

About Our Speaker

Patrick Purdy
Patrick Purdy is a User Experience Designer at United Healthcare in Southfield, Michigan. As a UX professional, Patrick has performed research, crafted strategy, and designed web and mobile experiences for clients including Microsoft, Johnson Controls, University of Michigan, Carhartt, Sports Authority, Scotts Miracle Grow, Bosch, and Learning Care Group.

Prior to his work in User Experience, Patrick worked as an Art Director in the advertising industry creating television, online, and print campaigns for national and international brands such as Ford Motor Company, Mercedes-Benz, Avis Europe, Leinenkugel’s, Miller, BOSS, Culvers, Sargento, Mercury Marine, and The Chicago Bulls.

Patrick got his BFA at the College for Creative Studies and an MS at Carnegie Mellon University. In his free time, Patrick likes to play soccer, drink beer, and tell stories that will make you laugh ‘till you cry.


Tuesday, June 19
6:00 PM — Networking
6:45 PM — Announcements
7:00 PM — Speaker
8:30 PM — Wrap up and more networking


WorkForce Software, Livonia

Google Map


Current students $5
Usability Professionals’ Association members $10
All others $20


Register online at Guestlist so we know who’s coming and how to plan for refreshments. We’ll also take payment (cash or check) at the door. Questions? Email events {at} michiganupa dot org.

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