Overlaps and Underpinnings – Content Strategy and IA

Thursday, February 10, 2011

Chris MoritzYou’ve no doubt heard the buzz that 2011 is the “year of content strategy” (just like 2010 was supposed to be).

You’ve read blog posts, magazine articles, heard podcasts and watched videos on the topic. You’ve got deliverable lists that include content audits, taxonomies, labeling guidelines, etc. Sound familiar? Isn’t that what many of you are already doing? Does that make you a content strategist?

For our February meeting, Chris Moritz, Digital Content Strategy Manager at Campbell Ewald, will provide his definition of the practice of content strategy and where it overlaps and diverges from information architecture. We’ll discuss the maddening ambiguity and energizing opportunity of the pairing and partnership of these critical disciplines.

You can find Chris on Twitter and LinkedIn.


Campbell Ewald
30400 VanDyke
Warren, MI 48093 (map)


$5, Current students
$10, Michigan Usability Professionals’ Association members
$20, All others

Register online at Guestlist so we know who’s coming and how much refreshments to go around. We’ll also take payment (cash or check) at the door. Questions? Email events {at} miupa dot org.


6:30pm, Networking, food, announcements
7:00pm, Program begins

2 thoughts on “Overlaps and Underpinnings – Content Strategy and IA”

  1. There’s a ton of opinions and debate about this topic – I’ll be talking about the experience we’ve had rolling out both disciplines at our agency. I’d like to hear what others have to stay, so stop by and let me know what you think!


  2. Looking forward to your discussion tonight Chris. There certainly is a lot of discussion on the type of work and the associated titles: content strategist, information architect, user experience specialist, digital content specialist, and many more.


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